Q7 offers green luxury
Wed, November 19 2008
The SmartGreen Index, or SGI, is based on actual customer experiences with perceived quality, overall value (the “Smart” components), and performance on environmental measures, such as fuel economy (the “Green” component). The SGI weighs customer responses to find trends that would best predict customer advocacy, owner satisfaction, and brand loyalty. These variables ultimately translate into model and nameplate sales.
Strategic Vision officials explained that claiming the best fuel-efficiency numbers, a hybrid powerplant, or strong customer-satisfaction scores wouldn’t be enough for auto makers to appeal to consumers.
“This recognition provides further proof that Audi vehicles overall, and the Audi Q7 in particular, offer exceptional satisfaction and long-term value,” said Audi of America’s executive vice president John de Nysschen. “It also clearly reinforces Audi’s commitment to provide environmentally sensitive vehicle choices throughout our model lineup.”
The results of these findings are based on responses from 44,230 U.S. buyers of 2008-2009 Audi Q7.
